“You will never have a second chance to make a first impression”
Our hectic lives mean that as an accommodation provider, you have only a few seconds to catch peoples’ attention. Powerful, striking and beautifully taken and presented photographs are essential to promote any establishment.
Large companies and corporations spend vast amounts of money on advertising. They use professional photographers, models, and teams of professionals to apply makeup and manipulate lighting so as to exploit the maximum amount of potential from an image, why?
I ask, would you spend hundreds of thousands, and even millions of Rands building and equipping the perfect holiday accommodation, yet not make the effort to market it to its best potential? Who would rent out a multi million Rand holiday home but not present it at it’s very best on the web? Would you spend many precious hours creating the perfect venue, and then use your iPhone or compact camera to show it to potential paying guests?
A website or accommodation portal like Airbnb, Booking.com or SafariNow is the only marketing tool for many holiday home owners, it follows that all images should be of the best possible quality. The photos are the last component over which you have control before before your establishment is presented to the public, your last chance you make your home look amazing for potential guests.