Social media has taken the world by storm in the last decade, with a raft of new social media platforms coming on stream all the time. The most popular – Instagram, Facebook, Twitter, Pinterest, Google Plus, LinkedIn, YouTube – are widely recognised as powerful business communication and marketing tools. Their vast user numbers and ability to target clearly defined audiences make them ideal low-cost strings in a business marketer’s bow. Social media is also a vital element for enhancing your search engine optimisation (SEO). A prominent social media profile can contribute to improved search engine rankings. So how can you harness the power in these tools to promote your business?
But Which One(s)?
With the wide range of social media platforms out there, choosing which one(s) to use for your business can be daunting. Which social media platform is most appropriate for your needs? Which social media platform is your target audience spending more time on? How do you deal with negative feedback, or public criticism? And where do you find time to create content and maintain interest? The answer is to develop a proper social media strategy. An effective social media strategy helps you plan your messaging, and educate your team and staff about how to use social media for business.
Getting it Right
Using social media for your business offers you a chance to build relationships directly with the people who are looking for, buying and using your products and services, often in real time. Your social media presence allows you to understand what your customers want, to listen to their concerns and complaints, and build a tribe of ambassadors for your brand. It’s worthwhile remembering that there are certain points of etiquette that govern the different social media tools; and also that it takes time to build a following. Once you’ve conquered the first, however, you’ll find the confidence to achieve the second.