Work

Successfully Completed Projects

Over the years I have worked on numerous digital projects, many of them as part of the awesome Synergize team, however below are some more recently completed projects.

Synergize Digital
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As CEO of Synergize Digital, along with partner Shaune Jordaan, we created a company that built cutting edge websites, and obtained enormous online success for brands like Remax, Car Magazine, Property 24 and Sotheby’s Realty. We were also recipients of numerous Gold and Silver awards at the prestigious annual Bookmarks Awards, where the top digital agencies are judged on their work each year.

African Fusion Travel

African Fusion Travel is a boutique online travel agency focusing mainly on Africa and the Indian Ocean Islands. We did a total refresh of the brand, with a new logo, and colours designed to accentuate the browns and golds of the African bush, and the turquoise and blues of the tropical islands. My areas of attention were on rebuilding the website to bring it up to the modern standard expected by their up-market customers. I also created a new website focused only on the island holidays component Island Fusion Travel.

The social media presence was refreshed and expanded with new and regularly updated Facebook, Twitter and Instagram feeds. Google Adwords were implemented to attract visitors searching for highly targeted terms, and the sites were both optimised to rank highly on Google and other search engines.

Today both sites are doing very well and the business has grown from strength to strength as a result of their investment in their online assets.

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African Welcome Safaris
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The owners of African Welcome Safaris, a company that offers bespoke, luxury safaris in Africa, were unhappy with the results that they were getting with the large agency that was handling their online marketing. By applying some simple changes to the layout and navigation I was able to help them significantly increase enquiries and conversions into bookings while a new website was being built. I also ramped up their social media profile on Facebook and Instagram. Once the revamped website went live, a targeted Google Adwords campaign was initiated which brings highly qualified visitors direct to the website. The result so far has been a significant improvement in not only website traffic, but in the number of visitors enquiring about safaris.

Garden Route Stays

I own 2 holiday apartments, one in Wilderness and another in Knysna which are marketed as Garden Route Stays via a website and also on Airbnb, Booking.com, HomeAway and SafariNow. Co-ordinating the calendars across the various portals and website to ensure that there are no double bookings has been a challenge and learning process. Interior photography, handling enquiries, meeting and greeting guests, cleaning and maintenance is all part of the day to day stuff that goes with it. Both apartments are solidly booked through the year and running profitably and efficiently.

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Drop me a message for a no obligation chat about how I might be able to energise your online presence.

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